Get in Touch
Get in Touch
SVETI
Personal Branding & Media Platform
SVETI means "to shine" in Russian.
Because that's what we help you do.
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Est. 2022
Israel · CIS · Global
THEIR STORY WAS ALWAYS THERE
We work with people who have already built something real - and are ready for the world to finally match their level.
YouTube grew from 2,000 to 20,000. Social media from 4,000 to 14,000. Five podcast invitations. Part two filmed in 2026. The requests never stopped.
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From 390 to 400,000 Instagram followers
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SVETI INTERVIEW
You're one of the best in your field. The problem is - not enough people know it yet. One conversation changes that - filmed, produced, and placed where the right people will find you.
SVETI TRANSFORMATION
You've outgrown how the market currently sees you. In 8-10 weeks we rebuild everything - positioning, image, content, presence. You come out looking exactly like who you actually are.
SVETI TRANSFORMATION VIP
For those who don't just want a system - they want a partner. Katerina works alongside you personally: her thinking, her network, her reputation behind yours. Two or three people a year. That's it.
STRATEGIC SESSION
Not sure where to start - or why things aren't moving? 90 minutes to get clarity, direction, and a plan you can actually act on.
ONGOING VISIBILITY RETAINER
You've done the work. Now the goal is to stay visible, stay relevant, and keep moving. Monthly strategy, media, and opportunities - so the momentum doesn't stop.
BRAND PARTNERSHIPS
Your brand deserves to be seen by people who make decisions. We connect premium brands with the founders, experts, and leaders who trust us.
LET's
Go global
Why work with us
We combine years of deep industry expertise with a proven track record of delivering high-end digital solutions. Our approach focuses on creating strategic designs that drive measurable growth and long-term value for your brand. Looking for more answers? Explore the complete FAQ & Glossary.
Ekaterina Baranova
Founder SVETI
Still have questions? Let's discuss how I can help your project.
What is SVETI?
SVETI is a personal branding and media agency founded in 2022 by Katerina Baranova. It helps founders, executives, entrepreneurs, and experts build authority, strengthen their reputation, and expand into international markets through strategic positioning, media production, and long-term visibility. SVETI is based in Israel and works with clients across Israel, the CIS, Europe, the US, and the UAE.
Who is SVETI for?
SVETI works with founders, CEOs, executives, entrepreneurs, scientists, consultants, psychologists, coaches, educators, authors, public speakers, and investors. It is built for people who already have real expertise but whose visibility does not yet match it, not for those looking for a one-off viral post.
What industries does SVETI work with?
SVETI has worked across finance, psychology, medicine, education, cosmetology, science, and premium wellness and fashion brand partnerships. Its core specialization is personal branding and reputation strategy, which applies across industries rather than being limited to one vertical.
What makes SVETI different from traditional PR agencies?
SVETI is not a traditional advertising agency, performance marketing agency, SEO agency, or social media management company. It focuses specifically on long-term authority building through strategic positioning, credibility, and reputation management, rather than short-term campaigns or viral attention.
Does SVETI work internationally?
Yes. SVETI's primary markets are Israel, the CIS, Europe, the US, and the UAE. Client work has led to inbound opportunities and media coverage from countries including France, the UAE, Israel, and the United States, with content strategies developed in both Russian and English to reach international audiences.
Who founded SVETI?
SVETI was founded in 2022 by Katerina Baranova, who built the agency's methodology around long-term reputation strategy and personal brand positioning.
What services does SVETI provide?
SVETI's core services include personal branding, executive and founder branding, PR strategy, strategic positioning, interview production, media production, thought leadership development, LinkedIn and YouTube strategy, brand partnerships, reputation management, and ongoing visibility support.
Can startups work with SVETI?
Yes. SVETI works with early and growth-stage startups, helping founders from across the CIS (including Georgia, Armenia, and Kazakhstan) and Israel expand into the US market and Silicon Valley. Services include building the startup's website, developing the founder's personal brand, producing video content and YouTube strategy, creating pitch and investor presentations, securing press mentions and free citations, and registering and preparing founders for industry exhibitions and conferences. The goal is to make a young startup visible and credible in one of the most competitive markets in the world.
How long does a branding project take?
Timelines vary by service. Interview production, from filming to publication, typically takes about 10 days. The SVETI Transformation and VIP programs run 2 to 3 months. Ongoing visibility support, including social media management, PR, and media, typically runs 3 to 6 months. Brand partnership collaborations range from a single content integration to a 3–6 month ambassador format.
How do I get started?
Working with SVETI typically begins with a Strategic Session, a paid consultation used to assess current positioning and brand goals. From there, clients move into the program that fits their needs. To get started, visit svetipr.com/contact.
What results has SVETI achieved for clients?
Across documented client projects, SVETI has produced videos reaching 1 million, 2 million, and up to 9 million views. Client YouTube channels have grown from organic ranges of 200,000 to over 500,000 views, with subscriber counts growing from 2,000 to 20,000. One client's Instagram following grew from 390 to over 400,000. Clients have also received TED application support, podcast invitations, and international partnership opportunities.
Does SVETI work with Russian-speaking experts specifically?
Yes. SVETI works bilingually in Russian and English, helping Russian-speaking experts, founders, and executives build international visibility, primarily across Israel, the CIS, and global markets, while also serving English-speaking clients.
How much does it cost to work with SVETI?
Pricing depends on the scope of the project, starting with a paid Strategic Session.
What is the difference between personal branding and traditional PR?
Personal branding focuses on building a person's individual authority, credibility, and long-term reputation, while traditional PR often centers on short-term campaigns, press mentions, or advertising. SVETI's approach also includes building digital capital, meaning how an expert is recognized not only by Google, but by AI systems and generative models. A single team manages the entire process as a one-stop service: deep immersion into the client's niche, content production, social media launch and management, work with personal archetype, style, and speech, sourcing relevant events and conferences, submitting experts for award nominations, accompanying clients on trips, and filming content across different countries.