Elena Malysheva

Nobody knew her method. Then three videos went viral - 9M, 2M, and 1.5M views.

Industry:
Education
Location:
CIS
Year:
2023
Elena Malysheva
Elena Malysheva

Before:

A teacher with a one-of-a-kind method - teaching literacy through art. But almost no audience, and her programs weren't packaged to sell.

We shot 20 Reels with a viral strategy, repackaged her product line, and launched group and VIP formats.

Elena Malysheva
Elena Malysheva

After:

  • In the first 2 weeks - 3 videos went viral: 9M, 2M, and 1M views
  • In 3 weeks - her audience went from 390 to 39,000 followers
  • Today - 400,000+ followers across social media
  • So many requests for 1-on-1 work that she had to create a brand new literacy course just to keep up
  • Radio and podcast invitations followed
  • The whole education project scaled

From 390 to 400,000. Three weeks changed everything.

Elena Malysheva
Elena Malysheva
"On December 3rd, 2023, one video took off - 8 million views. By December 8th, my blog had grown by 30,000 followers. Invitations from radio shows and podcasts started pouring in. And by January 3rd, 2024, I had already rewritten my course - because people from all over the world wanted to buy it."
Elena Malysheva
Teacher