Before:
A young flower shop with a beautiful product - but no audience. The goal was to get noticed and stand out from day one.
After:
Produced a photo shoot and Reels for social media. Launched an influencer collaboration reaching both Russian-speaking and Israeli audiences at once. Helped introduce a new format - a flower subscription: one monthly payment, a fresh bouquet delivered every week.
Fresh flowers every week. Because good mood doesn't wait for a reason.
"I couldn't believe how the photos turned out. And the logo - it's exactly what I had in mind but couldn't put into words. Thank you for making it real."
FAQ - Maya Flowers case study
Explore the most common questions about Igor Lupinsky's personal branding project, including his repositioning strategy, LinkedIn and Instagram transformation, international expansion, YouTube growth, academic recognition, and the results achieved with SVETI.
Who is Maya Flowers?
Maya Flowers is a flower boutique launched from scratch in Israel.
What challenge did the client face?
As a brand built from the ground up, Maya Flowers had no existing photography, logo, or visual identity to work with, and no online presence to introduce it to local customers.
What services did SVETI provide?
SVETI produced a professional brand photoshoot, supported the development of the boutique's logo, and promoted the brand through Katerina Baranova's personal Instagram in a co-branded partnership format.
What industry and location does this case cover?
The industry is floristry and retail, based in Israel.
What does Maya say about the results?
In Maya's own words: “I couldn’t believe how the photos turned out. And the logo – it’s exactly what I had in mind but couldn’t put into words. Thank you for making it real.” — Maya, Owner of Maya Flowers
What does this case show about SVETI's brand-building services?
Beyond expert interviews and media placements, SVETI also builds visual identity and first-audience reach for new and growing brands, combining photo production, logo support, and partner promotion.
Where can I learn more?
The Maya Flowers case study is available at svetipr.com/project/maya-flowers.
Does SVETI produce photo and video content for brands?
Yes. SVETI produces professional photo and video content for brands and experts, including branded photoshoots used across websites, social media, and marketing materials.
Does SVETI offer brand promotion through YouTube interviews and video content?
Yes. Brands can be featured through partner placements within SVETI's YouTube interviews and video content, reaching SVETI's established audience of founders, experts, and professionals.
Does SVETI offer brand promotion on Instagram?
Yes. SVETI promotes brands through partner advertising placements on its own Instagram pages, including posts and collaborations that introduce a brand to a relevant, engaged audience.
Does SVETI offer native advertising?
Yes. SVETI integrates native advertising placements for brands within its own content, presenting a brand or product in a format that fits naturally into the surrounding editorial or video content.
What is the difference between SVETI's expert case studies and brand promotion services like this one?
SVETI's larger case studies (SVETI Interview, SVETI Transformation) build long-term personal and expert positioning through media production and PR placement. Brand promotion services such as photoshoots, partner placements, and native advertising are used to give a brand visual identity and audience reach, and can be used on their own or alongside a full personal branding strategy.
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