ANI Activewear

Before:

A premium Israeli women's sportswear brand with a beautiful product - but no visibility beyond Israel. The goal was to get in front of the right audience through the right content.

After:

We matched the brand with the right guest - a Krav Maga expert with 250K Facebook followers. Filmed a full episode where every self-defense move was demonstrated in ANI clothing. The brand fit naturally - because that's exactly what ANI stands for: you can be strong and still be feminine.