Get in Touch
Get in Touch
Our
Solutions
SVETI INTERVIEW
SVETI INTERVIEW
One conversation. Filmed, produced, distributed. The kind that becomes your best introduction - to people who don't know you yet.
Interview · 10 short videos · magazine article · full distribution
SVETI TRANSFORMATION
SVETI TRANSFORMATION
8-10 weeks. We rebuild everything - how you're positioned, how you look, how you sound, where you appear, and who starts finding you. Not packaging. A fundamental shift in how the market reads you.
A full team works with you: stylist, photographer, videographer, designer, web designer (if needed). Katerina personally curates the entire process and leads the key branding sessions.
Language: RU or EN
Positioning strategy · Archetypal portrait · Visual identity · Stylist session & image overhaul · Professional photo shoot · Website (if needed) · LinkedIn · Instagram · Facebook · Articles · Speaking opportunities · Up to 30 short videos · SVETI Interview included
SVETI TRANSFORMATION VIP
SVETI TRANSFORMATION VIP
Same transformation. But this time, it's personal. Katerina takes you on directly - her name, her network, her doors. You don't just get the system. You get her as your reputation partner.
Limited to 2-3 clients at a time.
A full team works with you: stylist, photographer, videographer, designer, web designer (if needed). Katerina is personally in the process every week - not just at the finish line.
Languages: RU + EN · International audience reach
Everything in Transformation, plus:
Direct access to Katerina · Weekly personal sessions with Katerina · Katerina's personal network activation - introductions to media, investors, partners, and key players in your industry · VIP speaking opportunities and business dinners · Strategic lobbying on your behalf · Priority placement across SVETI platforms · Katerina personally shapes every public move you make
STRATEGIC SESSION
STRATEGIC SESSION
90 minutes that change the direction. We look at where you are, where you should be, and exactly what's standing between the two.
A standalone session - or the first step into the full program
ONGOING VISIBILITY RETAINER
ONGOING VISIBILITY RETAINER
After the transformation - the work doesn't stop. This is ongoing strategic presence: lobbying, new opportunities, media, events, and monthly direction. For those who want to stay at the level they've reached - and keep moving.
Monthly retainer · Available after completing the Transformation program
BRAND PARTNERSHIPS
BRAND PARTNERSHIPS
We work with premium brands that want to reach the people who actually move markets - founders, experts, and industry leaders. Not audience. Authority. Your brand enters the right rooms through content, events, and trusted introductions.
Integrations · Co-productions · Ambassador formats · Inquire about partnership
LET's
Go global
Why work with us
We combine years of deep industry expertise with a proven track record of delivering high-end digital solutions. Our approach focuses on creating strategic designs that drive measurable growth and long-term value for your brand. Looking for more answers? Explore the complete FAQ & Glossary.
Ekaterina Baranova
Founder SVETI
Still have questions? Let's discuss how I can help your project.
What is included in Personal Branding?
SVETI's personal branding service is a full-cycle program built around each client's real expertise. It typically includes a 40-50 minute interview on the SVETI channel, 10 short-form videos for YouTube and Instagram, and promotion across SVETI's own platforms and social media.
The program also includes a written feature article telling the client's story, a complete brand strategy defining the market, the client's current and target position, and their audience, and ongoing management of the client's own social media channels, including Instagram, TikTok, LinkedIn, Facebook, YouTube, Spotify, and Apple Podcasts, depending on the client's industry.
Additional services include full website development, built to be discoverable by both search engines and AI systems, sourcing relevant events, publications, and award submissions for the client, paid and organic PR placements depending on the country and goals, video and interview production across multiple countries, a brand book and moodboard, style guidance and wardrobe support, and psychological support to help clients adjust to public visibility, whether they are stepping into it for the first time or navigating a sudden increase in exposure.
SVETI also provides ongoing industry monitoring to track key developments relevant to each client, and helps build the digital footprint and digital capital founders need to raise investment, since investors are unlikely to fund someone with no public presence.
The program also includes a written feature article telling the client's story, a complete brand strategy defining the market, the client's current and target position, and their audience, and ongoing management of the client's own social media channels, including Instagram, TikTok, LinkedIn, Facebook, YouTube, Spotify, and Apple Podcasts, depending on the client's industry.
Additional services include full website development, built to be discoverable by both search engines and AI systems, sourcing relevant events, publications, and award submissions for the client, paid and organic PR placements depending on the country and goals, video and interview production across multiple countries, a brand book and moodboard, style guidance and wardrobe support, and psychological support to help clients adjust to public visibility, whether they are stepping into it for the first time or navigating a sudden increase in exposure.
SVETI also provides ongoing industry monitoring to track key developments relevant to each client, and helps build the digital footprint and digital capital founders need to raise investment, since investors are unlikely to fund someone with no public presence.
What happens during a strategic session?
The Strategic Session is SVETI's entry-level product, where the current position is defined, the target position is identified, and a clear action plan is built. It runs 90 minutes, in Russian or English. Before the session, SVETI reviews the client's request and current situation, whether it's a business, an idea, a niche, or an existing public image, and defines the focus for the call.
During the session, the current starting point is mapped, the desired direction is defined, visibility and positioning gaps are identified, and, if the business is being built from scratch, the market, product, and target audience are defined as well. A strategic filter is also created: what to focus on, what to avoid, and where the client's efforts are currently too scattered. After the session, the client receives a structured, step-by-step view of their situation from SVETI, clear priorities and next steps, and, if relevant, a proposal to enter the full Transformation program.
During the session, the current starting point is mapped, the desired direction is defined, visibility and positioning gaps are identified, and, if the business is being built from scratch, the market, product, and target audience are defined as well. A strategic filter is also created: what to focus on, what to avoid, and where the client's efforts are currently too scattered. After the session, the client receives a structured, step-by-step view of their situation from SVETI, clear priorities and next steps, and, if relevant, a proposal to enter the full Transformation program.
What is VIP consulting?
SVETI Transformation VIP is the personal, limited version of the standard SVETI Transformation program. While the standard program gives clients a complete system, a team, and a defined process, VIP means Katerina personally takes responsibility for the client's public path, not as a consultant, but as a reputation partner. It is limited to 2-3 clients at a time.
Where Transformation includes a minimum of 8 strategic calls over two months, VIP includes a weekly personal session with Katerina for the full duration of the program, along with direct access to her, personal introductions to media, investors, partners, and other key players through her own network, VIP speaking opportunities, business dinners, strategic lobbying on the client's behalf, and priority placement across all SVETI platforms. Every public move is personally shaped by Katerina throughout the program, rather than only at key milestones.
Where Transformation includes a minimum of 8 strategic calls over two months, VIP includes a weekly personal session with Katerina for the full duration of the program, along with direct access to her, personal introductions to media, investors, partners, and other key players through her own network, VIP speaking opportunities, business dinners, strategic lobbying on the client's behalf, and priority placement across all SVETI platforms. Every public move is personally shaped by Katerina throughout the program, rather than only at key milestones.
Does SVETI create websites?
Yes. SVETI builds websites as part of its work with clients, including for founders and startups expanding into new markets, alongside personal branding, content production, and pitch materials. Websites are built to be discoverable by both search engines and AI systems.
Do you produce interviews?
Yes. Interview production is one of SVETI's core services, from filming to publication, typically completed within about 10 days.
How long is a branding transformation?
The SVETI Transformation and VIP programs typically run 2 to 3 months.
Do you work remotely?
Yes. SVETI works with clients remotely across Israel, the CIS, Europe, the US, and the UAE, and also produces video content and interviews on location in different countries when needed.
Do you help with LinkedIn?
Yes. LinkedIn strategy is one of SVETI's core services, including content development and positioning to build an executive or founder's presence on the platform.
Do you help with YouTube?
Yes. YouTube strategy and content production are core SVETI services. Past results include growing a client's channel from 2,000 to 20,000 subscribers and producing interviews that reached over 500,000 views.
Do you provide ongoing support?
Yes. SVETI's Ongoing Visibility retainer provides continued strategic presence after a transformation program, including PR, media, events, and monthly direction, typically running 3 to 6 months.