SVETI —

SVETI —

SVETI —

SVETI —

Personal Branding & Media Platform
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In 2022 I filmed my first interview. No agency, no team, no guarantee it would work. Just a camera, a person with a story nobody had heard yet - and a conviction that the world needed to hear it. After it went live, 200 people came to her for consultations. From one interview.

That's when I understood what I was actually building. Not content. Not marketing. A moment where someone finally gets seen at their real level. Four years later - 55,000 subscribers, clients across six countries, and one thing that never changed: we are always the first to believe in the people we work with.

Get in Touch
Get in Touch
We work across:
Finance
Medical
Tech
Education
Real Estate
Wellness
Consulting
Finance
Medical
Tech
Education
Real Estate
Wellness
Consulting
Finance
Medical
Tech
Education
Real Estate
Wellness
Consulting
Israel
CIS
UAE
Turkey
Switzerland
USA
Europe
Israel
CIS
UAE
Turkey
Switzerland
USA
Europe
Israel
CIS
UAE
Turkey
Switzerland
USA
Europe

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01

ALIGN

We start with a strategic session - defining where you are today, where you need to be, and what's standing between the two. Nothing moves until the direction is clear.

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BUILD

We go deep. Positioning, archetypal portrait, visual identity, messaging, website, social platforms. Every element built around one question: how does the market need to read you?

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PRODUCE

We film, write, edit, and distribute. A produced interview. Short videos. A magazine-style article. Content that works as a reputation asset - not as noise.

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OPEN DOORS

We place you where it matters. Speaking platforms, business dinners, media, the right rooms. And we don't publish a single thing without your final approval.

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Katerina Baranova
ILLUMINATE

We see people at their actual level - before the market does. Our job is to make that gap disappear.

FIRST BELIEVERS

Every client we've worked with - we were the first to put them in front of a camera, the first to say: the world needs to hear this. That's not a service. That's a conviction.

NO NOISE

We don't chase reach or vanity metrics. We build reputational assets that work for years - quietly, consistently, and at the right level.

LONG GAME

We don't work with people who want to go viral. We work with people who want to be respected in five years. That's a different kind of work - and a different kind of result.

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Katerina Baranova
Founder
Katerina Baranova
Brand Strategist · PR · Interviewer
Makes people impossible to ignore
Anna Osmanova
Chief Editor & Post-Production Director
Anna Osmanova
Part of SVETI from day one. Shapes footage into stories people want to watch
DMITRIY Krasnov
Director & Cinematographer
DMITRIY Krasnov
TV, Film & Stage Director · Cinematographer · 3 TEFI-Region Awards
Nadya Pletneva
Chief Operating Officer
Nadya Pletneva
People · Ideas · Processes · Growth
Builds the systems behind sustainable growth
Mark
Mazin
Videographer, Israel
Mark Mazin
Filming · Production · Content
Shoots films that inspire change.
Elena Kazakevich
Psychologist
Elena Kazakevich
Archetype Expert
Reveals what makes people stand out
Alina Manushkina
Graphic Designer
Alina Manushkina
Visual Design · Creativity · Identity
Transforms concepts into visual clarity

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