Igor Lupinsky

Before:

Igor had long outgrown the label of financial advisor - he runs his own financial school, hosts a radio show, appears on Israeli TV, and runs a YouTube channel. He's a founder and entrepreneur. But Instagram wasn't working, LinkedIn wasn't working, and his positioning didn't reflect who he actually was.

The goal: reposition Igor from "financial expert" to serious entrepreneur and build his visibility in the Russian-speaking world - CIS, Europe, with the US in sight.

After:

In two months: new positioning, archetypal profile, updated wardrobe and photoshoot, Instagram and LinkedIn built from scratch, brand strategy across all business lines, interview and Reels.

Results: a strong personal brand for Russian-speaking audiences worldwide, a platform to scale into CIS, European, and US markets, and stronger trust in his business products.

"For the first time in my life I don't want to let go of a contractor. Send me a proposal for ongoing support - I need you to keep opening doors for me. This has never happened to me before."

Igor Lupinsky

Financial Therapist · Fintech Founder

Maya Flowers

ANI Activewear

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Igor Lupinsky

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After:

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Maya Flowers

ANI Activewear