Before:
A coach and speaker who works with the shadow side of personality - the parts people hide and why it matters to look at them. She was well known in Israel. But she wanted more - break into the Russian-speaking market and build toward a world stage. The goal: TED.
We ran a full PR transformation with a coaching approach. A psychologist and stylist were part of the team. We rebuilt her product line, created a new archetypal identity, did a full photoshoot, built a website, packaged her social media, and recorded an interview.
End-to-end work - from internal positioning to external image.
After:
- A completely new vision and positioning
- Entered the Russian-speaking market - new audience, new voice
- Product line rebuilt and strengthened
- Foundation laid for a world-stage presence and TED
- In 2026 she submitted her application to speak at TED in Canada - the journey continues
Sometimes to step onto the world stage - you first have to meet your own shadow.
"Special thanks to the wonderful Katia Baranova - my dearest Katyusha! Thank you so much for the incredible journey we've been on together. You are more than a mentor, a guide, and an expert who helped me open up, present myself exactly as I truly am, and channel my potential in the right direction. You are someone truly close to my heart - a real friend and endless source of support. I am endlessly grateful to the universe for bringing us together, and I deeply cherish everything you do for people. You and the SVETI project bring so much light and warmth into this world, making it better and brighter. Thank you from the bottom of my heart."
Frequently Asked Questions About the Victoria Liberman Case Study
Find answers to the most common questions about Victoria Liberman's personal branding transformation, including her repositioning strategy, expansion into the Russian-speaking market, website development, book launch, TED application, and the long-term results achieved with SVETI.
Who is Victoria Liberman?
Victoria Liberman is a coach and speaker who works with the shadow side of personality, the parts people hide and why it matters to look at them. She was already well known in Israel.
What was Victoria's goal?
Victoria wanted more than recognition in Israel, she wanted to break into the Russian speaking market and build toward a world stage. The specific goal, TED.
What services did SVETI provide?
SVETI ran a full PR transformation with a coaching approach, with a psychologist and a stylist on the team. They rebuilt her product line, created a new archetypal identity, ran a full photoshoot, built a website, packaged her social media, and recorded an interview.
What changed after the transformation?
Victoria came away with a completely new vision and positioning, entry into the Russian speaking market with a new audience and a new voice, and a rebuilt and strengthened product line.
What markets did she expand into?
Before working with SVETI, Victoria was known in Israel. After the transformation, she entered the Russian speaking market with a new audience and voice, with an eye toward the international stage.
Was a website built?
Yes, a website was built from scratch as part of the end to end work, from internal positioning to external image.
Did Victoria apply for TED?
Yes. In 2026, she submitted her application to speak at TED in Canada, and that part of the journey is still ongoing.
What results has the interview seen?
The interview with Victoria has reached 25,000 views. You can watch it here:
Did Victoria publish a book?
Yes. The book is called "Связь с собой" (Connection with Self), and SVETI was involved in creating it from the original concept through to release. It's now for sale on Victoria's own site, also available as an ebook: taplink.cc/victorialiberman/p/book/. A launch event was held for it, with more than 35 guests invited.
What branding strategy was used?
The strategy was built around a new archetypal identity for Victoria, developed with a psychologist and a stylist, so her positioning reflected her real focus, working with the shadow side of personality, rather than a generic coach template.
What business results followed?
Victoria came away with new positioning and a new website, entry into the Russian speaking market, a published book, "Связь с собой," with its own launch event, and a submitted TED application in Canada.
Where can I learn more?
The full case study for Victoria Liberman is available at svetipr.com/project/victoria-liberman.
