Get in Touch
Get in Touch
Before:
A coach and speaker who works with the shadow side of personality - the parts people hide and why it matters to look at them. She was well known in Israel. But she wanted more - break into the Russian-speaking market and build toward a world stage. The goal: TED.
We ran a full PR transformation with a coaching approach. A psychologist and stylist were part of the team. We rebuilt her product line, created a new archetypal identity, did a full photoshoot, built a website, packaged her social media, and recorded an interview.
End-to-end work - from internal positioning to external image.
After:
- A completely new vision and positioning
- Entered the Russian-speaking market - new audience, new voice
- Product line rebuilt and strengthened
- Foundation laid for a world-stage presence and TED
- In 2026 she submitted her application to speak at TED in Canada - the journey continues
Sometimes to step onto the world stage - you first have to meet your own shadow.
"Special thanks to the wonderful Katia Baranova - my dearest Katyusha! Thank you so much for the incredible journey we've been on together. You are more than a mentor, a guide, and an expert who helped me open up, present myself exactly as I truly am, and channel my potential in the right direction. You are someone truly close to my heart - a real friend and endless source of support. I am endlessly grateful to the universe for bringing us together, and I deeply cherish everything you do for people. You and the SVETI project bring so much light and warmth into this world, making it better and brighter. Thank you from the bottom of my heart."
Victoria Liberman
Coach, Speaker, Mental Health
